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Downtown Raleigh Alliance – Raleigh Loyal

I love Downtown Raleigh so much that I moved back here in the middle of a global pandemic. In a small way, that shows how the people of Raleigh care for their city. And we really wanted to tap into that. So, when Downtown Raleigh was hard-hit by the COVID pandemic, we didn’t want to make this about shopping local. To help struggling businesses get back on their feet, we asked the residents and workers to take to the streets and show their loyalty.

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Posters went up all over Downtown in the Spring. They’re still up in September.

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Agency - Clean
Creative Director - Glen Fellman
Designer - Alice Brady
Designer - Mary Claire Dawson