DUKE'S COUNTRYSong.

AGENCY: FAMILIAR CREATURES
ART DIRECTOR: SARAH WALLACE CARR
COPYWRITER: JOEL STILING, BEN ENGLANDER
CDS: DUSTIN ARTZ, JUSTIN BAJAN
MUSIC AND COMPOSITION: CLEOD 9
ENGINEER: SCOTTY BEAM
VOCALS: JACK GREGORI

This really, truly insane idea was birthed when I was thinking it would be really funny if the characters in the Welcome to Duke’s Country spot drove from Austin to DC (which approximates the Duke’s market) and were able to listen to a Duke’s Country Song for the entire duration. That drive is 23 hours. So we wrote a 23-hour country song. It only took 9 months!

Here’s a fun fact: most music albums contain about 45 minutes. We wrote a single song that’s 22 Hours and 15 minutes longer. about 1000 verses, tons of recipes, shoutouts to cities and towns and all kinds of southern things, and crazy fiddle and kazoo-filled jam sessions. About mayonnaise. And in case you're wondering, no. I did not use artificial intelligence to write this. It’s the real deal. Genuine stupidity.

Unfortunately, due to Spotify's limitations, we had to break up the song into three albums.