Duke's Mayo is Coming

AGENCY: FAMILIAR CREATURES
ART DIRECTOR: T. SCOTT MAJOR
COPYWRITER: SARAH KUHS
CD: DUSTIN ARTZ
DIRECTOR: ROSEY

After we introduced the Welcome to Duke's Country campaign, we saw some pretty incredible success (they sold for like a billion dollars), and almost as if by design, the brand decided to go nationwide. Here's a helpful map, detailing our problem:

This is how we told the nation...