Duke’s Hot Tomato Summer

Hot Tomato Summer is a weeklong celebration of mayo and tomato dishes during peak tomato season. It's basically summer camp for local restaurants. Now in it’s third year, we doubled down on southern cities, adding Charleston and Charlotte to our roster of red and white, joining Richmond and Greenville. 

Venmayo: Putting Money Where the Mouths Are

To encourage engagement during mealtime, we devised a brilliant idea: Let Duke's pay the tab. Whenever Tomato and Mayo lovers posted their lunch pic to socials, the Duke's team would reach out to winners in each market with some cash—a small price to pay for some authentic fandom.

The Golden Tomato Award

There are many awards in the gastronomical world. There's the Michelin Star, the James Beard Award, etc. But we saw a need for an award that captures fandom for local restaurants. Enter the Golden Tomato Award. We asked mayo and tomato fans to vote for their favorite participating restaurant in their respective cities, and the response blew us away. With over 31,000 votes, we saw one of the biggest swells of engagement, including restaurants posting content galore to earn the votes of their mayo and tomato eaters.

Oh, and we gave out these mayonificent trophies to four incredible restaurants.

Agency - Familiar Creatures
Art Director - Ellen Veith